{
  "case_scope": "Strategyzer historical teaching descriptions published in 2015; not Nespresso's current full business model",
  "sourced_facts": [
    {
      "claim": "Coffee machines are base products and capsules are consumables",
      "source": "strategyzer-prototyping"
    },
    {
      "claim": "The description connects machine transactions with repeat consumable purchases",
      "source": "strategyzer-prototyping"
    },
    {
      "claim": "The historical discussion mentions direct capsule sales",
      "source": "strategyzer-mistakes"
    }
  ],
  "unknown": [
    "customer segment shares",
    "margins",
    "repeat purchase rates",
    "acquisition cost",
    "supply contracts",
    "current channel mix"
  ],
  "author_analysis": [
    "Examine value proposition and revenue together",
    "Test replenishment access",
    "Measure service costs before claiming profitability"
  ],
  "transfer_exercise": {
    "nature": "fictional",
    "product": "indoor gardening kit",
    "alternatives": [
      "kit only",
      "kit with optional seed and substrate refill packs"
    ]
  },
  "sources": {
    "strategyzer-prototyping": "https://www.strategyzer.com/library/how-to-prototype-radically-different-business-models",
    "strategyzer-mistakes": "https://www.strategyzer.com/library/12-mistakes-to-avoid-when-turning-an-idea-into-a-business"
  }
}