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Framework 1-2-2 / Define a problem within a workable scope

Issue definition worksheet

Connect an observed gap to a bounded improvement task, a target, and explicit constraints before scheduling a solution.

When to use it

Use this project worksheet when a broad objective is attracting more requests than the team can handle. Separate the business gap from the task you can investigate or change now. The worksheet helps agree scope without assuming the first proposed solution addresses the gap.

What to bring

A current measure and its definition, supporting observations, a proposed target, the delivery window, and available people. Identify the population and observation period before comparing results.

What you will have

An issue card with current evidence, a target, the gap, included work, and constraints. It should support a decision about the next investigation or prototype.

How to use it

  1. Write the business problem and the narrower task separately. Use an observed gap before naming a preferred feature.
  2. Record the baseline, evidence source, and metric definition. Mark missing cohort or sampling details as unknown.
  3. Define the target and compare it with the baseline using consistent units. Write a percentage-point gap separately from a causal explanation.
  4. Agree included and excluded work, the time window, and resource limits. Test the proposed invitation entry before deciding to develop it.

Keep its limits in mind

This is BizThinkFrame's worksheet structure, not a standardized research or scoring instrument. Interview feedback can suggest an investigation; it does not establish what caused a metric gap. A complete issue card is not proof that a target is achievable.

Fictional teaching example

Bound an onboarding improvement

Fictional example: Yunqiao has four weeks, one developer, and one designer to improve new-team onboarding. More than ten requests have accumulated. The current seven-day activation rate is 30%; the pilot target is 40%. Twelve people were interviewed, and seven did not know where to invite colleagues.

Issue definition · Evidence, target, scope, and constraints1. IssueInvestigate and reduce friction in anadministrator's first colleagueinvitation.2. Current stateand evidenceNew-team seven-day activation: 30%. Of12 people interviewed, 7 did not knowthe invitation entry. Cohort andsampling details are unknown.3. Target andacceptancePilot target: 40% seven-day activation;no later result. Allow each cohort afull seven-day observation window.4. Gap10 percentage points (30% to 40%).Invitation friction is a hypothesis, nota proven explanation.5. ScopePost-signup onboarding and invitationpages only.6. ConstraintsFour weeks; one developer and onedesigner. No billing, permissions-model,or mobile changes.

On a small screen, scroll across the diagram to read it.

Evidence narrows the investigation: Seven of twelve interviewees did not know the invitation entry. These are people, not seven customer organizations. The feedback suggests testing the entry; it does not establish its effect on activation.

A bounded target is still a proposal: The gap is 10 percentage points. Four weeks and one developer plus one designer constrain the work. The baseline's cohort details are not supplied. Last cohorts still need seven full observation days; the target is not an actual result.

Next step: Test an invitation-entry prototype first. Confirm activation definitions, cohort eligibility, and observation timing before deciding to develop or assess the pilot.

Three ways a tidy issue card can mislead

First, pause when the issue is actually a preferred solution. “Build a new dashboard” names an implementation, not the gap or the task that needs investigation. Write who experiences the difficulty, in which situation, and what decision the work should support. Keep the proposed solution available without making it the only acceptable conclusion.

Second, do not compare a baseline with a target until their definitions can match. A seven-day team metric cannot be evaluated using people interviewed or teams that have only had two observation days. Preserve eligibility, the event that counts as activation, the time window, exclusions, and missing data. If these details are absent, confirmation belongs in the issue card.

Third, stop treating the scope box as permission to change anything related to the problem. Dependencies can reveal work outside the agreed boundary. Bring those dependencies back to the decision-maker; do not quietly add billing or permission changes. A short deadline makes this conversation more necessary, not less.

Choose between framing, explanation, and a proposal

The card organizes an investigation that people can agree to. It is a site worksheet, not a validated diagnostic instrument. Use these alternatives when the missing answer belongs elsewhere.

Select the output needed for the next decision
Question and inputMethodOutput and limit
A broad gap, constraints, and competing requestsIssue definition worksheetA bounded task, target, exclusions, and unknowns.
A numeric gap and plausible explanatory branchesLogic treeA structured investigation; branches still need evidence.
A goal that needs a clear measurement agreementSMARTA specific target and review conditions; not feasibility proof.
A proposed product response with risks and estimatesProduct proposalA decision request with validation; not approval to build.

Define the onboarding question without proving its cause

This fictional worked case uses Yunqiao’s supplied packet: a four-week window, one developer, one designer, more than ten requests, a current seven-day activation rate of 30%, and a pilot target of 40%. Twelve people were interviewed; seven did not know where to invite colleagues. Only post-signup onboarding and invitation pages are in scope. Billing, the permission model, and mobile changes are excluded. Cohort sizes, recruitment, and activation-event details are not supplied.

Transcribe the observations before interpreting them. Seven of twelve is a description of these interviewees, not seven teams and not a population estimate. The 30% baseline is a team metric. These different units cannot share a denominator. Feedback makes invitation discoverability a reasonable research direction; it does not show that changing the entry will produce the desired activation gap.

The issue becomes: investigate the administrator’s first invitation task within the permitted pages. A prototype can ask a target administrator to locate and use the entry without coaching, then record where the attempt stops. This is a proposed observation procedure, not an already completed test. Do not replace the original missing sampling details with a convenient new sample description.

Evidence, interpretation, and decision remain separate
Supplied recordWhat it supportsWhat remains open
30% baseline; 40% pilot targetA target gap of 10 percentage pointsEligible teams, activation event, and matched observation windows.
7 of 12 interviewees missed the entryA direction for usability investigationSampling bias and relation to team activation.
Four weeks; one developer and one designerA resource boundary for the issueActual availability, approvals, and feasible implementation.
Onboarding and invitation pages onlyA limited surface for a prototypeWhether a dependency requires a separate scope decision.

Agree a testable card and preserve unfinished observation

The proposed card requests prototype investigation first, with development contingent on findings and the relevant decision. Keep the 40% target labeled as a target. The change from 30% to 40% is 10 percentage points, or about 33.3% relative to 30%, if definitions match. Neither number is a measured improvement. The existing case supplies no later activation result.

Before pilot enrollment, agree cohort eligibility, activation events, exclusions, and how missing records will be handled. A team joining near the end of week four still requires seven full days before its seven-day outcome can be classified. Plan the review after that window or report that cohort as pending. Do not count incomplete observation as failure merely to finish the report on time.

At review, record prototype findings, any approved scope change, actual effort, and each eligible cohort’s complete outcome separately. A more discoverable entry without improved activation would challenge the proposed link and justify investigating other barriers. Keep a change log for the issue statement so later readers can see which conclusion was supported when, rather than retrospectively rewriting the original hypothesis.

Check your work

  • The current rate and target use the same population and full observation window.
  • An interview count identifies people, teams, or organizations correctly.
  • The gap describes the difference between current and desired states, without asserting an untested cause.
  • Time and staffing constraints are visible alongside excluded features.
  • Every evaluated signup cohort receives its full seven-day window, even if that extends beyond rollout.

Framework references

References explain the framework and its scope; they do not validate the fictional example's results.

Put the framework to work

Copy the outline and add your question, evidence, and open questions.

Practice with an example

Switch denominators for the same cohort counts, distinguish the first task from later use, and leave with a bounded problem statement and evidence plan.

New users aren’t coming back. What should you check first? →

When to consider another framework

SMART goalsWith a bounded problem and baseline, use SMART to agree on an improvement target, success criteria, and a measurement window.